Hi there! I'm Bailey.
Content creation, story telling and connecting with an audience
has been at the forefront of my career over the last decade.
Going from freelance to creating a small business and now to working in marketing of leading Australian retailers - I’ve had the opportunity to see the many layers of creative needs for businesses, councils and individuals.
Knowing what type of content speaks best to a brands audience, and, the amount of content needed to drive the outcomes that our clients have, has been a long process but well worth the effort. Staying on top of trends while providing valuable content that still promotes Call To Actions can be quite a juggle, but my experience as a digital content coordinator and videographer has really helped lock in a feel for this process.
Having the creative background of working in art departments of TV series that were aired on Netflix, Stan, ABC iView and more, meant I could build on my creative skillset and be more than just a videographer. As many people in the content game will tell you, you need to be more than just the camera guy. There are many hats that I have had to wear to have achieved the success of the key projects I’ve worked on so far -
• Directing a crew of 10 as well as Australian household names like Shaynna Blaze, Chyka Keebaugh and Miguel Maestre for Harris Scarfe.
• Jumping on semi viral content and turning it into over 30 million organic views for Anaconda.
• Creating and coordinating a regional annual youth film festival that saw hundreds of attendees turn up each and every year.
• Seeing films I've worked on win awards at Australian film festivals and even be shown in film festivals internationally.
All of these required more than just filmmaking skills and had me keeping a focus on desired outcomes for a brand/event first, and then how to execute that creatively second.
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Moving forward as I continue working with major brands as well as clients through Untitled Creations, I hope to leave a trail of content wins that set brands up for success and develop a stronger tone of voice that resonates with their audiences for years to come.
